Years of experience: 8

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Andrés Felipe's Career Path
Analyst I - MarketingSep. 2022 -
Present
ComfaboyAnalyst I - Marketing
Tunja, Boyacá, ColombiaLed market research studies and KPI analysis, generating insights that optimized marketing campaign performance, increasing efficiency and reach of institutional initiatives. Managed and executed strategic plans for flagship events such as Festival Reino Comfantasía, Carrera Mujeres de Nuestra Tierra, and Dental Pass Comfaboy. Redesigned the Senior Citizen Program, turning it into one of the ...
Analyst I - Innovation CenterMar. 2021 -
Sep. 2022
ComfaboyAnalyst I - Innovation Center
Tunja, Boyacá, ColombiaLed continuous market trend research in the compensation fund sector, identifying new business opportunities, infrastructure improvements, and potential service expansions. Developed and presented strategic proposals to optimize processes, increase operational efficiency, enhance customer experience (UX), and strengthen Comfaboy’s market positioning in Boyacá. Designed and implemented marketi...
CEONov. 2020 -
Feb. 2022
Shake StarsCEO
Tunja, Boyacá, Colombia- Create the Shake Stars Brand, Concept and Design. - Brand Registration to Colombian Authorities. - Managed day-to-day business operations. - Evaluated suppliers to maintain cost controls and improve operations. - Enhanced operational efficiency and productivity by managing budgets, accounts, and costs. - Trained and motivated employees to perform daily business functions. - Established foun...

Andrés Felipe's Posts

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    About myself

    Accomplished Marketing Strategist with over nine years of experience driving brand growth and loyalty. Proven track record in retail, tourism, and hospitality sectors, with expertise in strategic planning, execution, and KPI-driven optimization. Key achievements include leading a 400% user increase and managing a 1B Pesos budget.

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    Job Description

    Seeking a dynamic executive or advisory role to drive business growth and enhance brand performance. Eager to contribute to team success, foster learning, and support marketing teams in achieving excellence. Passionate about innovation and strategic marketing execution.

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    How to contact

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    About

    • 9+ years in brand growth & loyalty programs • Expertise in B2B & B2C projects • Skilled in strategic planning & execution • Passionate about AI in marketing • Global vision with local execution

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    Cases & Experiences

    • +400% users in Senior Program at Comfaboy • 41% sales increase with new sales team • 20,000 visitors/month at Unicentro • Managed 1B Colombian Pesos budget • Led Comfaboy rebranding strategy

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    Work Order

    • We help with comprehensive brand diagnosis • Conduct media audits for digital presence • Create strategic plans for brand improvement • Aim to position clients as market leaders

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    How to contact

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