Melbourne, Victoria, AustraliaRecently established my own brand strategy consultancy (brandthinkking) to help businesses define their brand identity, develop a unique positioning, and create a compelling brand narrative and messaging platform for their audiences.
Melbourne, Victoria, AustraliaSuccessfully ran the Melbourne office of Traffic Brand Agency for over 11 years, with full responsibility for leading all departments (account management, creative, strategy, digital), staff structuring/ mentoring/ reviewing, representing the agency with all senior clients, and setting/ leading the strategic agenda for all brand and campaign projects.
Melbourne, Victoria, AustraliaLead role on the BMW/ MINI brands – responsible for all aspects of both brands, across all mediums and disciplines, leading a team of 20+, an ‘agency within the agency’ hub offering to service the needs of the BMW/ Mini business: including account management, creative, production, digital, CRM, activation, PR, promotions
BMW maintained its #1 position in the prestige market under my tenure, a...