Years of experience: 12

MarketingMarketing Analytics ManagerCommunications ManagerGraphic Designer🐦 DesignCommunication Designer

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Leticia's Career Path
Marketing CoordinatorSep. 2019 -
Present
Maely Mídia OOHMarketing Coordinator
VitóriaKey responsibilities: • Team Management: Leading and managing the marketing team, ensuring efficient execution of campaigns and initiatives. • Marketing Planning: Developing and executing the annual marketing plan, focusing on sales support and the creation of promotional, institutional, and internal campaigns. • Special and Commercial Projects: Focused on creating and executing special and c...
Media AnalystNov. 2017 -
Sep. 2019
MP PublicidadeMedia Analyst
Vila VelhaKey responsibilities: • Media for Major Accounts: Planning and executing online and offline media strategies for clients such as Extrabom and Extraplus Supermarkets, Autoglass, FAESA, FRISA, and Grã Filé, always focused on results and effective strategies. • Target Audience and Consumer Journey Studies: Conducting detailed studies of target audiences, consumer journeys, and buying cycles. • R...
Media PlannerJan. 2015 -
Aug. 2017
JWTMedia Planner
São PauloKey responsibilities: • Media for Major Brands: Managed accounts for brands such as Seda (Unilever), Lux (Unilever), Nexxus (Unilever), Vaseline (Unilever), Azelan (Bayer), and Rolex, developing communication strategies, analyzing KPIs, and optimizing results. • Media Planning and Execution: Developing communication strategies, selecting media channels, and monitoring results, focusing on bot...

Leticia's Posts

  • How I can help you

    Transform marketing goals into actionable strategies that boost brand awareness, engagement, and sales. Develop targeted media plans, design cohesive communication materials, and ensure campaign success with seamless management and strategic insight.

  • People I am looking for

    Ideal clients include marketing teams enhancing brand presence, startups structuring media efforts, agencies needing freelance support, and businesses improving audience connection. Experience with Unilever, Extrabom, FAESA, and FRISA ensures strategic media planning.

  • Experience & Cases

    Achievements include developing impactful OOH campaigns and strategic brand support. Proficient in visual communication, I deliver creative layouts for various media, strengthening collaborations with sales, design, and client teams for high-impact results.

  • How to contact

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