Years of experience: 22
United StatesCopywritingInfluencer Marketing ManagerContent WriterMarketingEvent Producer
Trust Score
Exceptionally trusted; proven professional excellence.
Jodi's Career Path
Feb. 2024 -Present
Self EmployedSenior Advisor, Brand Storytelling & Communications Strategy
• Develops high-impact brand storytelling strategies that drive audience engagement and enhance brand perception across digital, social, and PR channels.
• Leads influencer and affiliate marketing initiatives, crafting messaging that resonates with target demographics while optimizing social commerce strategies.
• Designs omnichannel content strategies, including video, social media, and edit...
Jan. 2023 -Jan. 2024
Albemarle CorporationSenior Director Marketing Communications
Charlotte, North Carolina, United States• Spearheaded integrated marketing and communications strategies for a $1.5B division, strengthening brand reputation and engagement through compelling narratives.
• Led omnichannel brand storytelling campaigns, driving consistency across digital, PR, influencer, and executive communications.
• Developed and executed crisis communications strategies, protecting brand credibility and stakehold...
Jan. 2021 -Jan. 2023
MomentiveHead of Global Marketing Communications
North Carolina, United States- Drove rebranding and marketing transformation, leading to revenue growth from $38M to $799M through strategic storytelling and digital engagement.
- Led omnichannel content strategy and influencer collaborations, integrating performance marketing techniques to optimize customer retention and acquisition.
- Shaped corporate communications and executive messaging, ensuring alignment with bran...