Years of experience: 17
CopywritingMarketing DirectorMarketingEditorProofreaderCommunications Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Anna's Career Path
Dec. 2021 -Present
American ExpressSenior Manager, B2B Content Site Strategy & User Experience
New York, New York, United States-Direct user experience (UX) strategy for Business Class site to drive consideration among prospects and Card Members, contributing more than $23 million in value in 2023
-Drive cost-effective, tactical partnerships between B2B Content Marketing and Prospect Marketing and Customer Marketing, uncovering $11 million in total revenue in 2023
-Build and maintain comprehensive, multi-audience acqu...
Apr. 2019 -Dec. 2021
NYU Stern School of BusinessDirector, Digital Marketing & Strategy
New York, New York-Led the scoping and end-to-end execution of leadership-driven initiatives, delivering 30+ UX-enhanced website sections and 80% digital accessibility compliance across platforms and managing a multi-year enterprise website migration
-Drove highly-visible, strategic projects, like the launch of new digital branding and SEO-friendly templates, increasing website traffic by 12% and influencing s...
Aug. 2018 -Jan. 2020
HerAgenda.comWriter
New York, NYContributing writer for a digital media platform that bridges the gap between ambition and achievement for millennial women.