London, Stuttgart, Dubai Led the digital delivery for a high-profile Dubai based brand experience centre designed to showcase the brands capabilities, innovation and sustainability initiatives to global business audiences.
Worked across experience strategy, systems design, and immersive technology integration — including CMS infrastructure, NFC personalisation, and digital tracking.
Coordinated multidisciplinary team...
Managed strategic creative programmes for Nike EMEA, developing solutions to drive audience engagement. Led the execution of a broad range of digital campaigns for NIKE Global.
As the Digital Operations Director for COP28, I worked with Identity Middle east to plan and build out a distributed and multidisciplinary 100+ team from across the UK and UAE to deliver the COP28 digital service. This service successfully enabled the seamless integration of physical, digital, and virtual experiences ensuring COP28 was as accessible as possible for all participants.