Years of experience: 13

United StatesCopywritingInvestor & VCMarketingITMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Karissa's Career Path
MarTech Product ManagerApr. 2024 -
Jun. 2025
CoforgeMarTech Product Manager
United States, San FranciscoProject Name: LendingClub | April 2024 to April 2025 - Created MarTech governance models to manage tool usage, naming conventions, and data hygiene, reducing compliance risk. - Managed Agile ceremonies, backlog grooming, and sprint planning for the MarEngg team; delivered 90% of features on time and within scope. - Developed self-serve MarTech solutions via template optimization that reduced ...
MarTech Product ManagerNov. 2023 -
Apr. 2024
Motion RecruitmentMarTech Product Manager
Project Name: LendingClub - Led cross-functional strategy sessions between Marketing, IT, Analytics, Creative, and Data to prioritize high-impact initiatives. - Acted as the bridge between marketing and engineering (MarEngg), translating business requirements into technical user stories with clear acceptance criteria. - Wrote epics and user stories for the development of campaign management, ...
CRM Marketing Operations ManagerMar. 2022 -
Sep. 2023
Zenni OpticalCRM Marketing Operations Manager
Novato, California, United States- Developed SOP for US and Canada email and SMS campaigns. - Efficiently routed and approved emails, adhering to timelines. - Executed CRM strategy, including segmentation and testing. - Maintained strict QA and compliance standards. - Collaborated across teams for alignment. - Managed vendor relationships and optimized partnerships. - Designed mobile-responsive consumer emails. - Tracked cam...

Karissa's Posts

  • About myself

    Proficient in crafting comprehensive marketing strategies, email and SMS campaigns, and adept in marketing project management. Over 9 years of hands-on experience with Salesforce Marketing Cloud.

  • Job Description

    Seeking a senior-level team leader role to utilize my extensive marketing management skills and drive team success in achieving strategic goals.

  • How to contact

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