Led the successful market introduction of MasterClass at Work Accelerator, a micro-learning program tailored for enterprise customers, driving product validation through customer trials and gathering actionable feedback. - Coordinated with cross-functional teams to refine the product offering based on customer insights, improving content relevance and enhancing the learning experience.
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San Francisco Bay AreaLed complex, cross-functional marketing initiatives that supported both consumer and enterprise (B2B) lines of business. Partnered closely with stakeholders across marketing strategy, creative, media, and product to ensure seamless campaign execution and team alignment. - Owned end-to-end marketing campaign execution — from brief development and scoping to launch and post-mortem analysis.
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San Francisco Bay AreaClient: Instagram Organization: Integrated Marketing
Practice Areas: Program Management
Oversaw consultants working on the Meta account.