Years of experience: 12

Marketing Analytics ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerInfluencer Marketing Manager

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Alessandra's Career Path
Senior Account Executive, Influencer MarketingAug. 2022 -
Sep. 2024
EdelmanSenior Account Executive, Influencer Marketing
• Ongoing ideation, campaign development, support, and strategic consultation around major social media and influencer marketing initiatives to produce creative content executions for brands like HP, PayPal, BlackRock, Capital One, Electronic Payments Coalition, Adobe Photoshop, Fannie Mae, CalRecycle, Petco, DoorDash, and ADM. • Work as part of integrated teams, infusing influencer into PR a...
Marketing Communications ConsultantJul. 2022 -
Present
Sociale by Ale MadridMarketing Communications Consultant
I help brands grow through content that connects and strategies that convert. Since launching my consultancy, I’ve built a successful business, partnering with clients across industries to deliver socially-led marketing that drives results. Services include: - Content Creation - Social Media Management - Influencer Marketing - Copywriting - Online Reputation Management - Digital Marketing Con...
Social Media ManagerFeb. 2021 -
Aug. 2022
Mattress FirmSocial Media Manager
• Developed, managed and executed social media, employee advocacy, community management, and strategic partnership strategies within project timelines resulting in more integrated strategies that improved business results. • Grew Sleep.com's social media following and engagement by 500% within a year. • Created a partnerships program with content creators that resulted in a decrease in cost p...

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