Years of experience: 5

Digital Ads ManagerMarketing DirectorMarketingITBusiness OwnerC-level Executive

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Alvaro's Career Path
Senior Business AnalystDec. 2024 -
Present
GoDaddySenior Business Analyst
As a Senior Business Analyst, I deliver strategic analytics to optimize media performance and investment decisions. Key contributions included: Incrementality Analysis: Analyze Geo Lift test results (GeoX, Google Ads) to evaluate the incremental impact of paid marketing campaigns across global markets. Data Re-architecture: Partnered with Data Engineering to shift data ingestion from BigQuery...
Business Analyst (Growth)Jun. 2024 -
Dec. 2024
BoldBusiness Analyst (Growth)
ColombiaAs an Expert Business Analyst, I drove data-driven decision-making by delivering actionable insights across growth marketing, growth product, brand and customer behavior analytics. My key contributions included: 1. Search Strategy Optimization: Led a comprehensive project to optimize the search strategy, aligning it with user journeys and refining search terms, keywords, and ad creatives. 2. ...
Growth Data AnalystMay. 2022 -
May. 2024
BairesDevGrowth Data Analyst
As a Growth Data Analyst at BairesDev, I lead analytics initiatives across various areas of the Growth team, driving strategic decisions and enhancing our market leadership in nearshore technology solutions. Here are my core responsibilities: 1. Paid Growth Analytics: I develop comprehensive reports for SEM and display advertising campaigns to improve lead quality and operational efficiency. ...

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