Years of experience: 21

MarketingITC-level Executive🐦 DesignConsultingBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Martin's Career Path
Regional Marketing Manager - General Entertainment & FactualOct. 2020 -
May. 2023
The Walt Disney CompanyRegional Marketing Manager - General Entertainment & Factual
Buenos Aires Province, Argentina- Led cross-functional teams to develop and execute marketing strategies for National Geographic, Fox, Disney+ and Star+. - Define the annual budget allocation for the area. ≡ Led the production of "Lo que haces cuenta" (What You Do Matters), a successful podcast series for National Geographic. ≡ Developed content strategy for a series of short films aimed at promoting diversity and inclusion...
Regional Marketing Manager - KidsOct. 2018 -
Oct. 2020
The Walt Disney CompanyRegional Marketing Manager - Kids
Buenos Aires Province, Argentina- Strategically devise and execute marketing campaigns targeting Kids segment. - Define annual budget allocation for the area. - Brand development. - Franchise management. ≡ I achieved the marketing repositioning objectives of the DXD channel within a zero-budget constraint. ≡ I led a process optimization team using agile methodologies.
Regional Marketing Manager - Mothers, Babies, and PreschoolersOct. 2017 -
Oct. 2018
The Walt Disney CompanyRegional Marketing Manager - Mothers, Babies, and Preschoolers
Buenos Aires Province, Argentina- Strategically devise and execute marketing campaigns targeting mothers, babies, and preschoolers' segment. - Drive franchise strength through strategic partnerships. - Define the annual budget allocation for the department. ≡ I was part of a special team to raise awareness of and mitigate unconscious biases in senior management. ≡ I led the design and implementation of franchise stands at e...

Martin's Posts

  • 2

    How I can help you

    I gather diverse insights about your business to craft a holistic branding book. I lead teams and manage projects of all sizes. My competitive edge includes educational mindset, agile execution, and empathy-driven, strategic design.

  • 2

    People I am looking for

    I enjoy working with: - Educational & EdTech Ventures - Purpose-Driven Brands - Innovation-Driven Startups - Creative Agencies - Technology Import Companies - Ideal clients: Founders, Educators, Visionaries, Sales Teams, Brand Leaders

  • 2

    Experience & Cases

    Achievements: - Repositioned Disney XD audience with zero marketing budget - Launched Disney Media+ ad sales platform - 16+ years in multi-segment marketing strategy - Clients include The Walt Disney Company, Thonet & Vander

  • 2

    How to contact

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  • 0

    How I can help you

    Craft a seamless brand identity and manual, aligning brand profile, communication, visual style, and strategies. Over 16 years at Disney, I offer a holistic, target-focused approach.

  • 0

    People I am looking for

    Seeking startups and conscious businesses that recognize the need for modern, adaptable brand identities.

  • 0

    Experience & Cases

    Achievements: ⁃ Led marketing for Disney, Fox, NatGeo ⁃ Produced successful podcast series ⁃ Created short film strategies ⁃ Managed brand and franchise. Previous Clients: Disney, Eugenia Quehé, Triana Pugliese.

  • 0

    How to contact

No responses yet
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