Years of experience: 21

MarketingITC-level Executive🐦 DesignConsultingBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Martin's Career Path
Regional Marketing Manager - General Entertainment & FactualOct. 2020 -
May. 2023
The Walt Disney CompanyRegional Marketing Manager - General Entertainment & Factual
Buenos Aires Province, Argentina- Led cross-functional teams to develop and execute marketing strategies for National Geographic, Fox, Disney+ and Star+. - Define the annual budget allocation for the area. ≑ Led the production of "Lo que haces cuenta" (What You Do Matters), a successful podcast series for National Geographic. ≑ Developed content strategy for a series of short films aimed at promoting diversity and inclusion...
Regional Marketing Manager - KidsOct. 2018 -
Oct. 2020
The Walt Disney CompanyRegional Marketing Manager - Kids
Buenos Aires Province, Argentina- Strategically devise and execute marketing campaigns targeting Kids segment. - Define annual budget allocation for the area. - Brand development. - Franchise management. ≑ I achieved the marketing repositioning objectives of the DXD channel within a zero-budget constraint. ≑ I led a process optimization team using agile methodologies.
Regional Marketing Manager - Mothers, Babies, and PreschoolersOct. 2017 -
Oct. 2018
The Walt Disney CompanyRegional Marketing Manager - Mothers, Babies, and Preschoolers
Buenos Aires Province, Argentina- Strategically devise and execute marketing campaigns targeting mothers, babies, and preschoolers' segment. - Drive franchise strength through strategic partnerships. - Define the annual budget allocation for the department. ≑ I was part of a special team to raise awareness of and mitigate unconscious biases in senior management. ≑ I led the design and implementation of franchise stands at e...

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