As a freelance consultant, I help businesses identify and capitalize on growth opportunities through tailored marketing and business strategies aligned with organizational goals. My approach focuses on in-depth analysis of market trends, consumer behavior, and data insights, with the aim of enhancing competitiveness, profitability, and brand visibility in the market. Key Activities and Contri...
Minas Gerais, BrazilStrategic Leadership in Promoting the State of Minas Gerais as a Tourist Destination
Responsibilities: Resource Management: Managed a robust annual budget of BRL 15 million, ensuring efficient allocation for marketing campaigns, events, demand-generation initiatives, and strategic partnerships.
Multidisciplinary Team: Led a team of 23 professionals, fostering collaboration between branding, p...
Belo Horizonte, BrazilComprehensive leadership of a digital marketing agency for eight years, with a focus on team management, resource optimization, and establishing strategic alliances. Team Management: Supervised multidisciplinary teams across marketing, sales, and customer service, ensuring alignment with KPIs and strategic goals.
Strategic Development: Directed the overall strategy of the agency, driving sust...