Years of experience: 25
Revenue Growth StrategyChannel PartnershipsConsumer IndustryChannel MarketingStrategic PartnershipsChanel Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Michele's Career Path
Jan. 2021 -Feb. 2022
CanovationChief Marketing & Business Development Officer- 1 Year W-2 Contract
Fort Lauderdale, Florida, United StatesStrategic global leader for marketing operations for start-up technology company with eight vertical markets. Managed both B2B and B2C marketing strategies, higher focus on B2B. Clientele includes world’s leading brands.
• Architected new brand for company to elevate company awareness and ensure alignment amongst corporate brand and product brand; developed new product naming architecture. • ...
Jan. 2017 -May. 2023
Private Consulting CompanySenior Marketing & Communications Consultant
Fort Lauderdale, FLAdvisor to several organizations in B2B and consumer space. Assist developing cohesive marketing strategy across all business units. Develop and improve brand position, design marketing campaigns, digital marketing, social media, content management, website and all tracking analytics. Create go-to-market strategies and marketing materials for core customer segments. Improve all digital market...
Apr. 2015 -Sep. 2016
Thales e-SecurityDirector of Marketing & Communications, Americas
Plantation, FloridaDeveloped digital marketing strategies and led all aspects of lead generation, channel partner marketing, events, branding, advertising, social media, content management, corporate website development, media relations, corporate communications. Developed and implemented customer acquisition and expansion strategies. Created demand generation strategies for house of brands to stimulate competi...