Years of experience: 11

Brand AnalyticsRetailMarket ResearchStrategic MarketingE-commerceProduct Manager

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Juan Pablo's Career Path
Product Category Manager - TERREX/Five Ten & RunningJun. 2020 -
Apr. 2024
adidasProduct Category Manager - TERREX/Five Ten & Running
ChileResponsible for the product range in the country and financial objectives such as net sales, margins, and stock. Delivery and execution of the strategic plan to develop the outdoor brands adidas TERREX and Five Ten. • Established a reactivation plan for the adidas outdoor category (TERREX/Five Ten), increasing sales in 2023 by more than 200% compared to 2020, based on the expansion to more th...
Product Category Manager - Core & Sports categoriesJul. 2018 -
Jun. 2020
adidasProduct Category Manager - Core & Sports categories
ChileResponsible for the product range in the country for commercial and volume drivers products, and for financial objectives such as net sales, margins, and stock. • Implementation of a business plan for a new winter product offering in Chile (fleeces, winter boots, jackets) based on the inverse seasonality with the northern hemisphere to address the sales drop between May and August. Achieved a...
Franchise Merchandising ManagerNov. 2017 -
Jun. 2018
adidasFranchise Merchandising Manager
ChileAssigned to the Buying & Trading team of the own stores management, with the objective of opening and developing the franchise monobrand channel. • Planned and implemented the purchasing and product management processes with franchisee clients/partners for the opening of this new channel in the country. • Developed new processes in the company, such as virtual returns and dispatches of produc...

Juan Pablo's Posts

  • How I can help you

    Conduct comprehensive product management assessments. Leverage over a decade of experience in leading global firms to gain a competitive edge.

  • People I am looking for

    - All company sizes - Remote collaboration - Flexible engagement

  • Experience & Cases

    - Launched Adidas Terrex in Latin America - Secured new business ventures - Enhanced commercial categories - Clients: Adidas, Beiersdorf, Walmart

  • How to contact

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