Amsterdam, North Holland, Netherlands- Managing social media channels for various brands.
- Directed multi-platform ad campaigns, optimising ROI by leveraging A/B testing and performance metrics. - Crafted compelling narratives and visuals for branded content, boosting audience engagement
- Analysed audience behaviours and trends, refining strategies to align with target demographics. - Managed budget allocation across various p...
Cape Town, Western Cape, South AfricaCampaign Manager/Paid Media Specialist at King James - Accenture:
- Managed diverse client portfolios spread across retail, brewing/beverage, tourism, and oil & gas industries, tailoring campaigns to each sector's unique market dynamics. - Executed and analysed multi-platform campaigns, encompassing Facebook Ads, Google Ads, and Instagram Ads, optimising reach, awareness, and engagement. - Le...