Years of experience: 29

CMOC-level ExecutiveTeam LeadershipBrand ManagementBrand AnalyticsMarket Research

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Jerry's Career Path
Fractional Marketing CMO / VP of Marketing / Marketing DirectorApr. 2025 -
Present
Marketing Strategy Practice - FreelanceFractional Marketing CMO / VP of Marketing / Marketing Director
United States, LexingtonCurrently leading projects as a Fractional CMO, VP of Marketing, and Marketing Strategist. Driving high-impact marketing initiatives, delivering brand and marketing strategies/plans to drive scalable growth applying go-to-market (GTM) planning, full-funnel marketing strategy, and omni-channel strategy. Open to full-time, fractional, or contract roles--on-site, hybrid, or remote.
Vice President of Marketing and Digital ProductsMar. 2024 -
Mar. 2025
Circle Y Saddles, Inc.Vice President of Marketing and Digital Products
United States, LexingtonFocused on customer segmentation, brand positioning and digital products strategy across multiple brands. Led business case for DTC and B2B e-commerce platform migration. 2x digital audience growth across socials, website, and database.
Marketing DirectorJun. 2023 -
Mar. 2024
Whitaker Bank, Inc.Marketing Director
United States, LexingtonBuilt enterprise-wide marketing processes and systems for 44-location community bank. Created prioritization model across 14 market areas. Instituted quarterly planning sessions with cross-market committee.

Jerry's Posts

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    How I can help you

    I deliver marketing strategies that enhance your market approach. With over 20 years' expertise, I integrate data-driven insights to create impactful plans, whether you need a full execution or support for your team.

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    People I am looking for

    - Need help identifying issues in how you’re going to market - Think there could be an issue in how your business, product, or service is perceived - Looking for new audiences or segments for growth - Looking for new opportunities or use cases for your product or service

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    Experience & Cases

    - Collaborate with diverse mid-market and smaller businesses - Solve go-to-market challenges for B2C, B2B, and B2B2C - Deep experience across marketing channels - Provides practical, holistic solutions

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    How to contact

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