Years of experience: 17
United StatesGrowth HackerStartup FounderMarketing DirectorMarketingInfluencer Marketing Manager
Trust Score
Exceptionally trusted; proven professional excellence.
James's Career Path
Jul. 2024 -Present
Sierra MadreHead of Growth Marketing & Strategic Operations
San Juan, Puerto RicoAs Growth Marketing Lead at Sierra Madre, I oversee digital growth initiatives across performance marketing, influencer partnerships, and content operations—driving top-line revenue and increasing marketing efficiency for a fast-growing outdoor gear brand. Key Achievements: • TikTok Product Launches: Launched two products via TikTok Shop, managing everything from operational setup to creative...
Aug. 2023 -Jul. 2024
PianoAssociate Director, Audience Engagement Strategy, Americas
New York City Metropolitan AreaDevelop and execute audience development, customer acquisition, and retention strategies for a porfolio of media clients. Utilize UX best practices to develop end-to-end user flow journeys. Perform audits of on-site user experience and leveraged Piano's AI and machine-learning propensity models to drive client revenue and growth goals.
Jun. 2019 -Mar. 2023
Cultura Bread CoFounder
San Juan, Puerto RicoLed and implemented the growth strategy for a DTC Foodservice startup. Built and maintained reporting dashboards to guide forecasting and strategic business decisions. Designed future state organization roadmaps that aligned with short-term and long-term business goals.