Years of experience: 18
DirectorMarketingProducerEntertainmentAuthorEducation
Trust Score
Exceptionally trusted; proven professional excellence.
Livia's Career Path
Nov. 2024 -Present
Jabuticaba LabFounder & Creative Director
São Paulo, Brazil
Jan. 2018 -Aug. 2023
NetflixCampaign Lead, Marketing, Product & PR - Creative Marketing Manager, Latam
São Paulo, BrazilDeveloped and executed marketing and PR campaigns for Netflix original and licensed content, directly contributing to annual subscriber growth and building a social media following of over 40 million. This process involved: - Analyzing data to identify the target audience for each project;
- Developing strategies and conceptualizing creative ideas, prioritizing spontaneous media and partnersh...
Jan. 2018 -Nov. 2019
NetflixVisual Communications Manager, Originals Publicity - LATAM
São Paulo Area, BrazilAs the first LATAM hire for the team based in LATAM at Netflix, I played a key role in establishing the brand in Brazil and Latin America during a period of substantial growth for the company and in developing the launch strategies for the first local original productions. - Outsourced, hired and trained individuals, teams and agencies. - Developed and executed strategic campaigns for project...