Years of experience: 11

Startup FounderMarketingBusiness OwnerC-level Executive🐦 DesignConsulting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Diana's Career Path
National Director of Digital MarketingJul. 2024 -
Dec. 2024
CuraleafNational Director of Digital Marketing
Chicago, Illinois, United States◦ Owned all DTC marketing across CRM, media, pricing, e-commerce, and promotions ◦ Boosted online sales by 25% and repeat purchases by 25% via campaign + UX optimization ◦ Introduced a subscription model that lifted monthly recurring revenue by 20% ◦ Achieved 2.5x ROAS in under 4 months
Head of MarketingNov. 2022 -
Jan. 2024
JARS CannabisHead of Marketing
Troy, Michigan, United States◦ Delivered 10x ROI on a multimillion-dollar budget ◦ Scaled Michigan’s #1 cannabis retailer and unlocked $1.3B in CLTV ◦ Led omnichannel strategy, experiential marketing, CRM, and SEO ◦ Drove 344% IG growth while maintaining full compliance
Creative DirectorMay. 2022 -
Nov. 2022
JARS CannabisCreative Director
Troy, Michigan, United States◦ Launched a new e-commerce platform and led brand revamp ◦ Directed experiential and seasonal retail campaigns