Years of experience: 4

Brand Marketing ManagerMarketingDigital Ads ManagerConsulting

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Marieke's Career Path
E-commerce Team LeadOct. 2024 -
Present
Gartenhaus.com by YdeonE-commerce Team Lead
Germany, Hamburg- Building and leading a team of marketing specialists to develop end-to-end marketing campaigns and leverage data insights to optimize performance across all digital and - offline channels. - Commercial responsibility of eCom shops in six different countries with the overall aim of growth through gross profit and efficiency (ROI). - Cross-functional coordination between marketing, category, ...
Senior Performance Marketing ManagerMar. 2023 -
Sep. 2024
YdeonSenior Performance Marketing Manager
GermanyI managed performance marketing campaigns for 12 online shops across 10 European countries, focusing on PPC, Meta, and video ads. I analyzed market trends to optimize campaign performance and achieve business goals. Moreover I collaborated with product and shop owners to align strategies and delivering strong growth in traffic and conversions.
Online Marketing ConsultantSep. 2020 -
Feb. 2023
PIA MediaOnline Marketing Consultant
Germany, HamburgI conceptualized, implemented, and advised on payed campaign strategies for major clients (b2b & b2c) across platforms such as Google, Microsoft, and Meta. Managing a diverse portfolio of medium and large e-commerce businesses I consistently delivered on ambitious annual business targets. By proactively engaging with clients, I helped to uncover their specific business needs and develop ta...

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