Madison, Wisconsin, United StatesLed internal creative agency to produce all digital content for all Spectrum’s brands and products used on proprietary sites, partners including Amazon, Walmart, and Chewy, and social partners including Meta (Facebook & Instagram), YouTube, TikTok, and Twitter. • Integral member of team challenged to develop and launch internal enabling functions structure for Digital Marketing, eCommerce, Re...
Appointed to pre-acquisition executive team, post-acquisition integrations team, and corporate Senior Leadership Team; Directed five Product Marketing Managers; Managed alignment with Product Management, Sales Engineering, and Sales departments. • Led Product Marketing department relaunch including mission, strategy, and staff augmentation.
• Managed new product research and analysis includin...
Executive Management Team member reporting to the President responsible for all Product Marketing, Digital Marketing, Social, Public Relations, Analyst Relations, and Events. • Employee #13 and original executive team member; executive-level participation in two rounds of funding and the company acquisition due diligence process.
• Grew department from 2 staff members to 16 as company grew fr...