Years of experience: 7
Soft Skills TrainerAssociateCustomer ResearcherBusiness AnalystMarketing Analytics ManagerDigital Ads Manager
Trust Score
Highly reliable; strong professional involvement.
Lucy Arini's Career Path
Nov. 2023 -Present
Rumah PerubahanHead of Strategic Partnership
Indonesia, JakartaLed the training and consulting team to create a strategic partnership with B2B clients. Managed strategic communication channel for marketing and branding, including website and social media. Created modules for youth training, team building, and bootcamp programs, including leadership, change management, and marketing. Collaborated with foundations and educational institutions to amplify di...
Aug. 2017 -Oct. 2023
Bank Negara IndonesiaCorporate Brand Manager and Social Media Team Leader
Indonesia, JakartaStrategically crafted the corporate communication plan toward BNI brand image and perception, identifying consumer segment trends and needs in the brand message and story development. Proposed the annual communication plan to executive management and led annual or ad-hoc marketing projects. Providing marketing communication consultancy services in terms of identifying segments and positioning...