Years of experience: 8

Typing SpecialistSEO SpecialistEditorProofreaderContent WriterCopywriting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
David's Career Path
Head of Digital and Ecommerce Jan. 2023 -
Mar. 2025
CrosstownHead of Digital and Ecommerce
London, England, United KingdomHeading up Digital Marketing, Ecommerce & X-Channel Systems Implementation. Responsible for Digital Marketing (B2B & D2C), Ecommerce, Website Performance / Infrastructure, 3rd Party Marketplaces & Retail Integration, Loyalty.
Head of D2C - UK&IMay. 2022 -
Dec. 2022
Whirlpool CorporationHead of D2C - UK&I
Member of the UK & Ireland Management team with responsibility for all direct-to-consumer activity. Driving the sales performance and customer experience across our Brand D2C Websites, Digital Sales Channels, Marketplaces, and Affiliate Partners, including ownership of all onsite & offsite Digital Marketing Channels, and Commercial pricing with full P&L responsibility.
Senior Manager EcommerceMar. 2019 -
May. 2022
Currys plcSenior Manager Ecommerce
I led the team who manage www.idmobile.co.uk and looked after the commercial performance and customer experience across all eCommerce portfolios. Direct responsibility for the CRO, SEO, eCommerce trading, Merchandising, Digital Projects & Frontend Development teams working with a mixture of in-house & agency resources, alongside dotted lines into UX/UI and Backend Development.

David's Posts

  • How I can help you

    I elevate companies' online performance, boosting sales and margins through comprehensive digital marketing analysis. By evaluating tech stacks and data, I craft strategic growth paths.

  • People I am looking for

    - Enhance digital sales & margins - Execute tech & data analysis - Deliver strategic growth paths

  • Experience & Cases

    - Target: Crosstown, Whirlpool, Currys, BT - Open to SMEs, startups, large enterprises

  • - Restored profitability in 4 months - Boosted eCommerce profits 5.9x - Enhanced Paid Media by 117% - Grew B2B revenue by 49.5% - Increased Customer Lifetime Value by 82.6%

  • How to contact

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