Years of experience: 7

LebanonDocument ProcessorDatabase CoordinatorData Entry AssociateTyping SpecialistTraining&Development Specialist

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Serge's Career Path
Senior Manager - Perfomance MarketingJul. 2024 -
Present
Publicis GroupeSenior Manager - Perfomance Marketing
Beirut, lebanon• Working closely with upper management to have a clear view on the team structure. • Guide a team of SEA specialists, ensuring best practices and growth. • Track and optimize campaign performance to enhance ROI and Quality Scores. • Training teams on the Amazon & Google Advertising platform (MENA & France). • Oversee SEA budgets for maximum impact and efficient resource use. • Efficiently as...
Manager - Performance MarketingJan. 2022 -
Jun. 2024
Publicis GroupeManager - Performance Marketing
Beirut, Lebanon• Assist team members with SEA best practices and problem-solving. • Building efficient strategies to have a well-structured team. • Monitor and adjust campaigns to improve KPIs and ROI (Samsung & L’Oréal). • Training teams on the Amazon Advertising platform (MENA & France) • Implement SEA strategies to increase traffic, visibility, and conversions.
Senior Specialist - Performance MarketingFeb. 2021 -
Dec. 2021
Publicis GroupeSenior Specialist - Performance Marketing
Beirut, Lebanon• Handling all search related activities in UAE and EU (Google Ads / Amazon Advertising / Criteo / Cdiscount) and optimizations for international clients (Samsung/Celio/Lindt/HP/Motorola/Lenovo/P&G). • Launched the first Amazon campaigns in the UAE within the Agency for P&G & Lenovo. • Optimized performance on retail campaigns to increase visibility, drive conversions and build loyalty. • Trai...

Serge's Posts

  • How I can help you

    Experienced digital marketing professional with over 7 years in SEA, leading impactful, data-driven campaigns. As a senior manager, I optimize performance, enhance client satisfaction, and empower teams through strategic oversight and collaboration.

  • People I am looking for

    Open to collaborating with a diverse range of clients, from large corporations to emerging startups. Seeking opportunities to leverage expertise in digital marketing to drive growth and innovation for businesses of all sizes.

  • Experience & Cases

    Expanded team from 3 to 22, enabling independent management of major clients. Worked with Samsung, P&G, HP, and Lenovo to improve ecommerce and boost revenue. Trained teams to handle large-scale clients effectively.

  • How to contact

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