Years of experience: 19

Customer ResearcherCommunication DesignerGraphic DesignerConsultingUX/UI DesignerProduct Designer

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Tova's Career Path
Experience Design Consultant and LeaderJun. 2025 -
Present
FractionalExperience Design Consultant and Leader
New York, United States
Director of Experience DesignNov. 2023 -
May. 2025
IM DigitalDirector of Experience Design
New York, United States• Managed a distributed team of designers focused on omnichannel customer experience design and creative problem-solving. • Developed branding strategies and led design thinking workshops to drive innovative solutions. • Implemented creative business development strategies to drive company growth and success.
Experience Design LeadJul. 2022 -
Nov. 2023
BORN XDSExperience Design Lead
New York, New York, United States• Led experience design projects for diverse industries and large clients, focusing on design thinking and ideation workshops. • Executed omnichannel strategy, research, and usability testing to enhance user experiences and drive product success. • Translated complex features and requirements into wireframes and design solutions. • Worked on sales strategy, POC creation, and presentations to ...

Tova's Posts

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    How I can help you

    • Streamline DesignOps and optimize workflows • Enhance product roadmapping and improvement • Boost conversion rates, usability, and accessibility • Start with comprehensive product discovery and research

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    People I am looking for

    • My experience is with Fortune 500 companies, retail giants, NGOs and diverse sectors • I'm looking for small-mid-market SMBs to help through consulting and fractional work, as ell as hands-on IC work when needed

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    Experience & Cases

    • Digital and omnichannel commerce enhancements • Experience with small businesses and startups • Support for solo entrepreneurs • Proven track record in design practice improvement

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    How to contact

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    About myself

    With 15+ years in product and experience design, I've led teams to innovate and enhance usability across digital platforms. My expertise spans all design phases, from research to execution, ensuring alignment with business objectives and stakeholder needs.

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    Job Description

    Seeking a leadership role in design, open to both fractional and full-time opportunities, where I can leverage my extensive experience to drive creative strategy and operational excellence.

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    How to contact

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