Years of experience: 10

CopywritingInfluencer Marketing ManagerDigital Ads ManagerMarketingCopywriterCrypto

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Lara's Career Path
GhostwriterAug. 2023 -
Present
Red Ribbon CommunicationsGhostwriter
South Africa
Head of MarketingAug. 2023 -
Jan. 2024
OneLiquidityHead of Marketing
Dubai, United Arab EmiratesI report directly to the CEO 360 Marketing Brand Identity Implementing workflow processes Building out the marketing function Content Ideation Managing the marketing team
VP Digital MarketingMay. 2022 -
Oct. 2022
MaraVP Digital Marketing
Cape Town, Western Cape, South AfricaI report directly to the CMO I manage a team of 4 (Comprising of a Paid Media Specialist, a Social Media Specialist and 2 Long-form Copywriters) Scaling the marketing function Creating processes from scratch Digital marketing strategy for 2022 Ideating pre-launch campaign design and tagline Budgeting for the 2022 - 2023 Identifying OKRs for the Digital team Weekly progress reporting

Lara's Posts

  • About myself

    With 11 years in fintech marketing, I've excelled in roles at Luno, Yellow Card, Mara, and OneLiquidity. I'm currently a Copywriter in fintech PR and run an autonomous accommodation business. Ready to reengage full-time in marketing management, leveraging crypto expertise.

  • Job Description

    I'm seeking a full-time marketing management position within the fintech sector. My extensive experience in the crypto market and proven track record with startups make me an ideal candidate to drive strategic initiatives and foster growth in innovative financial technology environments.

  • How to contact

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  • How I can help you

    • 11 years marketing experience, predominantly in Fintech, specialising in crypto exchanges. • Skilled in social ads, reporting, copywriting, team management. • Experience scaling marketing teams and managing campaigns end-to-end.

  • People I am looking for

    • Seeking collaborations with crypto/fintech startups. • Ideal for growing companies needing strategic marketing guidance. • Focused on driving customer acquisition and engagement.

  • Experience & Cases

    • Boosted sign-ups from 100k/year to 100k/month at Yellow Card • Promoted to SADC Regional Marketing Manager at Yellow Card • Earned VP Marketing title at Mara • Founded an autonomous accommodation business at Streamside Geodome. • Worked at Luno, Yellow Card, Mara, OneLiquidity

  • How to contact

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