Years of experience: 10

CopywritingInfluencer Marketing ManagerDigital Ads ManagerMarketingCopywriterCrypto

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Lara's Career Path
GhostwriterAug. 2023 -
Present
South Africa
Head of MarketingAug. 2023 -
Jan. 2024
OneLiquidityHead of Marketing
Dubai, United Arab EmiratesI report directly to the CEO 360 Marketing Brand Identity Implementing workflow processes Building out the marketing function Content Ideation Managing the marketing team
VP Digital MarketingMay. 2022 -
Oct. 2022
MaraVP Digital Marketing
Cape Town, Western Cape, South AfricaI report directly to the CMO I manage a team of 4 (Comprising of a Paid Media Specialist, a Social Media Specialist and 2 Long-form Copywriters) Scaling the marketing function Creating processes from scratch Digital marketing strategy for 2022 Ideating pre-launch campaign design and tagline Budgeting for the 2022 - 2023 Identifying OKRs for the Digital team Weekly progress reporting

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