Years of experience: 20

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Trusted by top professionals

  • JH
    Jess Hall
    Director of Brand & Creative @Caring.com
    Verified
    Katie is truly one of the strongest and most collaborative designers I've had the pleasure of working with. Based on our prior work together at Red Ventures, I was thrilled to recruit her to join my...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Katie's Career Path
Senior Visual DesignerJul. 2023 -
Apr. 2025
Caring.comSenior Visual Designer
Charlotte, North Carolina, United StatesLed visual rebrand and full website redesign for a senior living aggregator during a large-scale tech migration. Improved UX and boosted conversion rates (11% for housing referrals, 13% for home care) by leveraging user feedback and data-driven design. Implemented a new visual identity across web and marketing assets (B2B/B2C), supporting multiple campaign launches. Designed tools and templat...
Senior Digital DesignerJan. 2022 -
Jul. 2023
PaperworkSenior Digital Designer
Served as lead designer for a fintech startup delivering holistic financial wellness and education via mobile app. Led end-to-end UX design in close collaboration with product leads, execs, and UX director, shaping new features and user flows from the ground up. Created brand identity and designed marketing and sales collateral—emails, social media, website, and conference materials. Directed...
Senior Digital DesignerMar. 2021 -
Jan. 2022
Horizon Investments®Senior Digital Designer
Charlotte, North Carolina, United StatesLed a full redesign of the company’s B2B marketing website, improving information architecture and positioning it as a strategic sales tool. Conducted stakeholder interviews across departments to identify pain points and inform design decisions. Developed a research-backed content strategy in collaboration with the lead writer. Partnered closely with sales, marketing, and executive teams to a...

Katie's Posts

  • About

    🔹 15+ years in design, creative leader 🔹 Strategic design & collaboration 🔹 Expertise across industries & mediums 🔹 8 years in digital experiences 🔹 User-centric problem solving

  • Cases & Experiences

    🔹 20+ clients served 🔹 Worked with Lowe's, Casper, Overstock 🔹 Experience with Trane, American Standard 🔹 Collaborated with CliftonLarsonAllen, Caring.com

  • Work Order

    We help with: 🔹 Product & UX Design: Intuitive digital experiences 🔹 Website & Landing Page Design: Clear, scalable designs 🔹 Brand & Identity Design: Cohesive visual systems 🔹 Marketing Design: Sales-supportive visuals 🔹 Design Systems: Consistent team enablement

  • How to contact

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