Years of experience: 20

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Katie's Career Path
Senior Visual DesignerJul. 2023 -
Apr. 2025
Caring.comSenior Visual Designer
Charlotte, North Carolina, United StatesLed visual rebrand and full website redesign for a senior living aggregator during a large-scale tech migration. Improved UX and boosted conversion rates (11% for housing referrals, 13% for home care) by leveraging user feedback and data-driven design. Implemented a new visual identity across web and marketing assets (B2B/B2C), supporting multiple campaign launches. Designed tools and templat...
Senior Digital DesignerJan. 2022 -
Jul. 2023
PaperworkSenior Digital Designer
Served as lead designer for a fintech startup delivering holistic financial wellness and education via mobile app. Led end-to-end UX design in close collaboration with product leads, execs, and UX director, shaping new features and user flows from the ground up. Created brand identity and designed marketing and sales collateral—emails, social media, website, and conference materials. Directed...
Senior Digital DesignerMar. 2021 -
Jan. 2022
Horizon Investments®Senior Digital Designer
Charlotte, North Carolina, United StatesLed a full redesign of the company’s B2B marketing website, improving information architecture and positioning it as a strategic sales tool. Conducted stakeholder interviews across departments to identify pain points and inform design decisions. Developed a research-backed content strategy in collaboration with the lead writer. Partnered closely with sales, marketing, and executive teams to a...