Years of experience: 11

🏐 SportsCrossFitGym OwnerMarketing DirectorMarketingIT

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Meredith's Career Path
Senior Manager Global Web MarketingNov. 2021 -
Present
PerkinElmer, Inc.Senior Manager Global Web Marketing
Spearheaded a global CMS migration from Tridion to Acquia, implementing a comprehensive project governance model that reduced platform costs by 38% while enhancing UX, publishing efficiency, and e-commerce readiness. Directed strategic digital programs to optimize web and e-commerce performance, increasing organic traffic by 12% YoY through targeted SEO strategies and coordinated SERP initiat...
Director of Digital, Social & Thought LeadershipMar. 2020 -
Jun. 2021
Agents Alliance Services, Ltd.Director of Digital, Social & Thought Leadership
RemoteLed the end-to-end digital transformation of Agents Alliance’s web presence, focusing on mitigating risks associated with platform migration and ensuring seamless continuity across customer-facing digital assets. Orchestrated the replatforming of the company website from WordPress to a more secure, scalable CMS, implementing a comprehensive risk mitigation strategy to minimize downtime and pr...
Senior Manager of Digital & Website EngagementDec. 2013 -
Mar. 2020
Alonso & Andrade Insurance Group, LLCSenior Manager of Digital & Website Engagement
RemotePioneered digital marketing transformation within a heavily regulated insurance landscape, leading end-to-end program management initiatives that modernized the company’s digital presence and established foundational marketing infrastructure. Directed the company’s first website replatforming, implementing risk mitigation strategies to safeguard data integrity and regulatory compliance, resul...

Meredith's Posts

  • How I can help you

    • Optimize paid campaigns across platforms. • Specialize in Google SEM, LinkedIn, Meta. • Offer cross-disciplinary marketing expertise. • Performance-driven with AI and tech fluency.

  • People I am looking for

    • B2B • Clients in the health, fitness, wellness sectors. • Clients who look to spend less and have a higher return on their paid ads.

  • Experience & Cases

    I'm a performance marketer + funnel strategist helping B2B brands turn ad spend into real ROI. I don’t just run ads—I audit the full journey to find leaks, lift conversions, and scale smart. Strategic, data-driven, and results-obsessed. Let’s grow.

  • How to contact

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