Years of experience: 23

Products & ConstructionConsumer IndustryChannel MarketingStrategic PartnershipsChanel ManagerPartnerships Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Hadley's Career Path
ANZ Brand Marketing ManagerMay. 2024 -
Present
ITW Construction Products - Asia PacificANZ Brand Marketing Manager
Melbourne, Victoria, AustraliaIn my role, I rebuilt Paslode’s brand and communications function across ANZ, developing the brand story for the biggest tool launch for Paslode in a decade along with a $14M promotional program that re-energized the brand. I delivered award-winning in-store and event activations, strengthened key industry partnerships, and drove customer engagement through upgraded digital channels, a best-i...
Trade Marketing Manager ANZMar. 2023 -
May. 2024
ITW Construction Products - Asia PacificTrade Marketing Manager ANZ
Melbourne, Victoria, AustraliaIn my role as Trade Marketing Manager ANZ at ITW Construction Products - Asia Pacific, I led the deployment of customer-backed innovation projects for Paslode and Stockade tool brands across Australia and New Zealand. I developed a nationwide POS refurbishment strategy for the Paslode brand, enhancing brand visibility and customer engagement. Additionally, I created a promotional strategy ali...
Trade Marketing ManagerAug. 2021 -
Nov. 2022
DuluxGroupTrade Marketing Manager
Melbourne, Victoria, AustraliaAs Trade Marketing Manager of a leading manufacturer of premium branded paints and coatings for residential, commercial and industrial markets, I led and developed trade marketing strategies aligned to the wider business Trade Strategy and broader Dulux growth strategy. To accomplish targeted company goals, I managed a team of 10 marketers to deliver on focused marketing strategies and progra...

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