Years of experience: 7

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Daniel's Career Path
Digital Data Science LeadSep. 2024 -
Present
GSKDigital Data Science Lead
Ciudad de México, México-Achieved a 10%+ increase in open rate (OR) for mass email campaigns of a priority brand by analyzing historical engagement and redefining segmentation criteria to exclude low-engagement physicians. -Developing a 2025 roadmap to enhance omnichannel digital maturity, integrating a 360° view of customer interactions across channels. -Collaborating with data engineers to identify and validate lo...
Data Science ManagerAug. 2022 -
Sep. 2024
CoppelData Science Manager
Mexico City, Mexico- Led NLP analysis on 100K+ exit interviews using BERTopic with transformer-based sentence embeddings, detecting key attrition drivers and quantifying leadership gaps as the main factor behind a 15% voluntary turnover reduction opportunity. - Estimated opportunity cost in clothes, furniture, and financial products sales due to employee turnover in Coppel and Bancoppel branches. - Reduced time...
Senior Data ScientistApr. 2022 -
Aug. 2022
CoppelSenior Data Scientist
Mexico City, Mexico

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