Years of experience: 20

Startup FounderMarketingCreative ProducerC-level Executive🐦 DesignCEO

Trusted by top professionals

  • EH
    Elena Hansen
    Founder @SWIM Social
    Verified
    I have worked with Caro on a number of projects in which she leads the branding, marketing, and e-commerce efforts for brands. She is an incredible asset to companies ranging in size, with a mission-f...
  • Melissa D'Attilio
    Founder & Executive Producer @Fly Productions Creative
    Verified
    It is always a privilege to work with Caroline Rothwell-Gerstein—undoubtedly one of the most professional, articulate, and pleasant individuals I’ve had the opportunity to collaborate with. Caroline b...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Caroline's Career Path
Sales AgentJan. 2025 -
Present
WSG BRANDS Sales Agent
New York, New York, United StatesAgent supporting licensed deals, funding introductions, and brand acquisitions. Assist with category expansion and U.S. market re-entry for legacy and emerging brands. If your brand is exploring licensing opportunities or looking to sell IP or category rights—DM me.
Acting CMOSep. 2023 -
Present
NOURISHED3Acting CMO
Munich (District), Bavaria, GermanyLeading brand strategy, go-to-market planning, and marketing operations for a high-growth DTC wellness company. • Repositioned brand voice, growth narrative, and investor pitch to support a $650K+ fundraising effort. • Led brand GTM strategy, influencer growth, and affiliate channel expansion for a DTC wellness supplement brand. • Serve as strategic thought partner to the CEO across brand, ma...
Strategic AdvisorJun. 2023 -
Mar. 2025
THE ALPHA 1 COLLABORATIVEStrategic Advisor

Caroline's Posts

  • About

    • 20+ years in strategic growth across fashion, wellness, and tech. • Award-winning marketer and creative director for disruptor brands. • Scaled startups, closed 7-figure deals, raised over $2M.

  • Cases & Experiences

    • Guided 100+ brands, from startups to $100M+ revenue. • Led campaigns for Von Dutch and Nourished3. • Secured placements with Nordstrom and Goop. • Raised $2M+, scaled launches, and repositioned brands.

  • Work Order

    We help with: • Clarifying brand and GTM strategy • Building campaign frameworks and aligning teams • Developing retail materials and advising on deals • Streamlining ops and supporting executives.

  • How to contact

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  • How I can help you

    Solve complex business challenges: refocus brand vision, create growth roadmaps, and build actionable strategies. Launch new products with strategic GTM plans, fix brand plateaus, and organize chaos into scalable systems.

  • People I am looking for

    Ideal clients: Visionary founders at pivotal moments, mid-market brands ready to expand, creative/tech founders needing business infrastructure, and investors seeking brand growth. Industries include wellness, beauty, apparel, AI retail, and sustainability.

  • Experience & Cases

    Achievements: Transformed Von Dutch into a global brand, led Taubman's rebrand for a $3.6B acquisition, and built an AI-driven creator commerce platform. Notable clients: Von Dutch, MyTheresa, Mario Badescu, General Motors, Nordstrom, and celebrities like Miley Cyrus.

  • How to contact

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