Years of experience: 15
CopywritingInfluencer Marketing ManagerBusiness OwnerConsultingEmail Marketing ManagerBusiness Development Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Michelle's Career Path
Jun. 2023 -Present
Co-Creative MarketingBusiness Owner
Mar. 2021 -Mar. 2023
Legacy Lifestyle Marketing ServicesGeneral Manager
City of Johannesburg, Gauteng, South AfricaLed the strategic business and brand transformation from in-house to marketing agency. Conceptualised a new brand for the business. Retention of important clients and securing of new business - signed new retainer client worth R98,000 per month. Recruited and grew marketing team from 6 to 13 members; mentored, trained and developed team. Led the team to meet each client's objectives, achievin...
Dec. 2018 -Feb. 2021
Legacy Lifestyle Marketing ServicesMarketing Manager - Legacy Hotels
Johannesburg Area, South AfricaLed the creative, strategic and implementation marketing process for Legacy Hotels & Resorts. Ensured that the team understood the Legacy Hotels objectives and brand, and completed agreed action items timeously and to the Legacy Lifestyle Marketing Services high standard. Responsible for managing and optimising all of Legacy Hotel's marketing channels and technology. Tracked and monitored mar...