Sample of projects:
- Virtual IT Group – In preparation for rebrand by US investor, positioning the firm to own the cybersecurity services market for SMBs:
o Comprehensive comms strategy and associated collateral (Customer Value Proposition copy, Product Catalogue repositioning services, Website copy, Tone of Voice Guide, PR Guide, Content plan aligned with sales funnel stages for 2025, Stru...
Sydney, New South Wales, Australia- Established newly created national role introducing thought leadership PR across all Colliers service lines, including Capital Markets, Leasing, Valuations, Research, Engineering and Design teams.
- Worked predominantly with Managing Directors to enhance positive coverage regarding office, industrial, retail, hotels and residential sector opportunities, during market fluctuations. This enta...
Sydney, New South Wales, Australia- As the second member of the Marketing and Communications team, promoted new BG&E offices and engineering service lines across the East Coast, for competitive positioning during the New South Wales infrastructure boom.
- Collaborated with senior leaders to develop unique value proposition for new tailored services, including sustainability and advanced digital engineering consulting.
- Compi...