Years of experience: 23

United StatesStartup FounderMarketingEducationBusiness OwnerBrand Marketing Manager

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Samantha's Career Path
Director, The Hoeft Technology & Management ProgramAug. 2021 -
Present
University of Illinois Urbana-ChampaignDirector, The Hoeft Technology & Management Program
Champaign, Illinois, United StatesProvide strategic and operational leadership to an academic program offered jointly by the Gies College of Business and the Grainger College of Engineering. Drive development of academic and professional development programming for some of Illinois' most promising students and leaders. Foster partnerships with like-minded corporate affiliates.
Director of Communications, Illinois ExtensionJan. 2019 -
Aug. 2021
University of Illinois Urbana-ChampaignDirector of Communications, Illinois Extension
Champaign, Illinois, United States• Guided development and execution of communications, branding, and marketing strategy for the university’s team dedicated to public outreach, stakeholder engagement, and translation of scientific research into consumer-oriented information products. • Developed and executed a crisis communications strategy, including creation of a media relations plan and organizational training on communica...
LecturerJul. 2013 -
Present
University of Illinois at Urbana-ChampaignLecturer
• Provided instruction and career guidance to students pursuing communications degrees. • Taught courses for the College of Media, Gies College of Business, Grainger College of Engineering, and the College of Agriculture and Environmental Sciences. A sampling of courses includes Lectures in Technology Entrepreneurship; Communicating about Agriculture and the Environment; Sales and Persuasive ...

Samantha's Posts

  • How I can help you

    I craft compelling messages that help organizations solve strategic problems. - 20+ years leading marcom teams - Expertise in product launches, recruitment, and storytelling - Skilled in cross-platform digital campaigns

  • People I am looking for

    Seeking clients from diverse sectors: - Startups - Retailers - Nonprofits - Higher education Broad experience with various team sizes.

  • Experience & Cases

    Previous successes: - Managed 125+ niche websites with 5M monthly visitors - Boosted participant response for research survey by 40% through targeted education and outreach campaign - Developed comms training program blending webinars, in-person events, and best practice guides

  • How to contact

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  • How I can help you

    I craft narratives that highlight your brand's essence, fostering connections with your audience. - Master storyteller for unique branding - Simplify complex ideas into engaging stories

  • People I am looking for

    - Seeking organizations aiming to strengthen their brand identity - Interested in deepening customer relationships

  • Experience & Cases

    - Developed stories turning research into engaging content - Led multimedia campaign creation - Clients: Higher education, nonprofits, small businesses

  • How to contact

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