Years of experience: 27

Sales ManagerPartnerships ManagerExecutive CoachC-level ExecutiveSales & BizDevConsulting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Fernando's Career Path
DirectorFeb. 2025 -
Present
São Paulo- I act as a strategic partner for companies that need to structure sales processes, develop leadership, and accelerate technological initiatives. - Consulting and advisory services, process audits, KPI reviews, and performance improvement. - Executive mentoring specifically for middle management (supervisors, coordinators, and managers).
Business Director Oct. 2016 -
Jan. 2025
Edenred BrasilBusiness Director
São Paulo, Brazil• Accountable for a business unit (B2B) focused on the SMB market, leading business transformation through new processes, products, and organizational structure achieving a + 6x revenue increase and consistent double-digit growth • Accountable for more than 90% of the customers more than 30% of the revenue • Directed full P&L strategy, including product innovation, strategic partnerships, sal...
Strategy and Marketing Product Manager - Expense ManagementSep. 2009 -
Oct. 2016
Edenred BrasilStrategy and Marketing Product Manager - Expense Management
São Paulo Area, Brazil• Created and executed detailed business plans and sales strategies for various Edenred products and services. • Identified and established strategic partnerships to enhance market presence, resulting in over 15% growth in market penetration. • Effectively managed the product portfolio, achieving consistent growth in both revenue and market share each year. • Responsible for the affiliated ne...

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