San Francisco Bay AreaI founded BFF.fm in 2013 because I believe in the power of community radio to play an integral role in our local music scene, and that a great Internet station can bring the Bay Area sound to the world. People look at me sideways when I explain that one day I just decided to start an online radio station. I knew I could figure it out, and today BFF.fm is a vibrant community of talented DJs, m...
I brought Dover Publications, a 70-year-old company with a declining customer base, into the social media age as their first social media manager, cultivating a new brand voice, increasing revenue and attracting a new generation of customers to the brand. At Dover I: * Developed and implemented social media and content strategies across Instagram, YouTube, Facebook, Twitter, Pinterest, and Me...
* Led the content overhaul of a 40,000-page university website, rewriting and editing hundreds of pages of content, and working with key stakeholders including department chairs, deans, and campus leadership to craft copy that delivered new branding and a benefit-driven marketing message * Served as the primary liaison during the transition to a new CMS, ensuring effective communication betwe...