Brisbane, Queensland, AustraliaDevelop the marketing strategy for the global business in line with overall business objectives
Lead and develop a high-performing Global Marketing Team
Guide the business through a strategic rebrand, post merge with US based company
Launch new integrated product into both US and AUS markets
Set and deliver team and individual KPIs in line with overall business objectives
Collaborate closely ...
Brisbane, Queensland, AustraliaAs Growth Marketing Director I develop bespoke strategies to help my clients achieve their business objectives. This process includes: - Auditing current sales and marketing efforts - In-depth industry analysis - Client-focused strategy workshops
- Buyer Journey Mapping & Buyer Persona Development
Brisbane, Queensland, Australia- Built the new website in collaboration with the partnered agency - WordPress.
- Created the Help Desk to simplify the customer onboarding process.
- Designed and executed digital advertising - increasing web traffic from 771/month to 5361/month.
- Tested and optimised website CTAs and UX - increasing the conversion rate from 1.6% to 2.7%.
- Wrote topic-focused blogs that organically increas...