Years of experience: 11

Startup FounderMarketingITC-level ExecutiveSales & BizDev🐦 Design

Trusted by top professionals

  • Scott Simpson
    Owner @Online Strength Coaching
    Verified
    Hristina took what seemed to be an impossible task for me (creating an online presence for my business) and created some amazing things for me. Mainly the website refresh which helped convert visits i...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Hristina's Career Path
eCommerce ManagerMar. 2021 -
Jan. 2022
Meyer Cookware AustraliaeCommerce Manager
Melbourne, Victoria, AustraliaAs eCommerce Manager across household brands like Essteele, Anolon, and Circulon, I drove digital growth through platform optimisation, customer lifecycle strategies, and campaign-led performance. In a volatile post-COVID retail environment, I rebuilt key automations, refined our customer experience, and implemented agile testing to unlock incremental revenue and improve retention. Highlights...
Ecommerce Consultant | APAC SpecialistOct. 2019 -
Present
Eastwick ConsultingEcommerce Consultant | APAC Specialist
AustraliaI help ecommerce brands and agencies untangle complexity and grow with intention. Through tailored, strategic support, I bring structure to CRM, retention, and ecommerce operations, translating data into action and systems into results. I specialise in Klaviyo and Shopify ecosystems, with deep experience optimising lifecycle automation, conversion strategy, and customer journeys. Whether it’s...
eCommerce Manager | Global Shopify OperationsSep. 2018 -
Jun. 2019
InnovaDerma Pty LtdeCommerce Manager | Global Shopify Operations
Melbourne, AustraliaManaged global operations across 10 Shopify stores for six lifestyle brands in the UK, US, and Australia. I owned platform performance and site optimisation across three regions, building scalable systems that improved conversion and user experience. I also led new product launches, platform development, and campaign rollouts, creating a more seamless, centralised digital infrastructure. Focu...

Hristina's Posts

  • How I can help you

    Tackle retention with tailored lifecycle flows and segmentation strategies to boost engagement and revenue. Streamline CRM with Klaviyo audits and automated journeys. Enhance data strategy through list cleaning and consent setups. Optimize Shopify for seamless customer experiences.

  • People I am looking for

    Seeking partnerships with DTC brands like Black Finch Jewellery and Sage and Clare, as well as agencies such as Pattern and Convert Digital. Ideal clients are ready to scale, looking for CRM expertise, and value strategic collaboration.

  • Experience & Cases

    ⭐️ Luxury: Full Klaviyo rebuild, website redesign ⭐️ B2B: CRM automation ⭐️ Luxury: CRM ecosystem build, strategic support 💛 Ideal: DTC founders, eCommerce managers, agencies needing CRM expertise 💛 Perfect Fit: Ready to scale, collaborative, strategy-focused

  • How to contact

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  • About

    Hi! I'm Hristina. A digital consultant helping brands cut through the noise and grow smarter. With deep expertise in Klaviyo, Shopify, and retention strategy, I work across CRM, customer journeys, and conversion to build systems that actually move the metrics that matter.

  • Cases & Experiences

    ✅ Providing ongoing fractional support to leading Australian ecommerce agencies, stepping in as a trusted partner for CRM & retention projects ✅ Supporting SMB evolution from the ground up with scalable ecosystem design.

  • Work Order

    I can help with: ✅ Crafting engaging lifecycle email flows ✅ Rebuilding Klaviyo accounts for efficiency ✅ Designing first-party data strategies ✅ Conducting Shopify / Ecommerce / Ecosystem audits for growth ✅Providing fractional digital leadership

  • How to contact

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