Years of experience: 10

Digital Ads ManagerCopywriterMarketing DirectorMarketingMarketing Analytics ManagerBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Mona's Career Path
Regional Digital Marketing Manager- Middle East & AfricaJan. 2024 -
Present
Benefit CosmeticsRegional Digital Marketing Manager- Middle East & Africa
Dubai, United Arab Emirates- Designed and executed a comprehensive content strategy, driving year-round brand voice consistency and exceeding KPIs across digital platforms. - Launched the “Benefit Kitchen Ramadan YouTube Show,” achieving record-breaking engagement and organic views in GCC through innovative influencer partnerships. - Led and developed a high-performing team of two, fostering innovation and delivering h...
METAP Creative Product Marketing Manager- Client Enablement Mar. 2023 -
Dec. 2023
TikTokMETAP Creative Product Marketing Manager- Client Enablement
Dubai, United Arab Emirates- Drove product adoption and partner value by managing 160+ creative campaigns across industries, surpassing revenue targets. - Conceptualized and executed creator and influencer campaigns for 10+ major brands, unlocking business growth opportunities in the METAP region. - Conducted in-depth market analysis to adapt products to regional needs and led the development of GTM strategies, driving...
Regional Senior Brand Manager- Neutrogena (Africa-Middle East-Turkey)Sep. 2021 -
Feb. 2023
Johnson & JohnsonRegional Senior Brand Manager- Neutrogena (Africa-Middle East-Turkey)
Dubai, United Arab Emirates- Created and launched “Neutrogena Your Skin” with Google, a Ramadan educational show with celebrity Nour Ghandour and influencers. Increased Neutrogena brand awareness amongst Arab consumers, and had the 57% higher VTR than MENA industry benchmark despite it being a 20 mins video. - Developed pipeline and strategy for 5+ years on the brand across Africa, Middle East & Turkey including portfo...

Mona's Posts

  • About myself

    Proficient in marketing, brand management, and digital strategies. Worked in multiple Global brands such as TikTok, L'Oreal, J&J and LVMH to help take their brands' online presence to the next level.

  • Job Description

    Aiming to assist brands in enhancing their global online strategies, focusing on innovative digital approaches and comprehensive market understanding.

  • How to contact

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