Years of experience: 13

CopywritingMarketingBusiness OwnerC-level ExecutiveConsultingData Entry

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Carla's Career Path
Marketing Director (Final Phase: Business Management & Closure)Dec. 2020 -
Sep. 2024
VialisMarketing Director (Final Phase: Business Management & Closure)
- Continued to lead all aspects of brand and marketing management - Managed supplier negotiations, liquidity planning, and crisis response with the support of an internal team and external collaborators. - Co-led the brand sale and company closure alongside the finance department, contributing to financial settlements and supporting workforce transitions.
Marketing Manager (Post-Acquisition Phase)Jan. 2015 -
Dec. 2020
VialisMarketing Manager (Post-Acquisition Phase)
- Directed digital strategy across e-commerce, brand campaigns, and social media. - Facilitated cross-department collaboration across design, production, logistics, wholesale, and distributors. - Acted as Key Account Manager for major distributors, leading negotiations and pricing. - Managed wholesale distribution and brand consistency across multiple sales channe
Crisis Management & Restructuring InitiativesNov. 2013 -
Dec. 2014
VialisCrisis Management & Restructuring Initiatives
- Led communication and brand stability efforts during bankruptcy proceedings. - Managed creative direction, campaigns, photoshoots, and brand storytelling during a time of financial uncertainty. - Handled internal communications during store closures, layoffs, and restructuring.

Carla's Posts

  • How I can help you

    I assist companies in clarifying their value proposition and aligning their teams with a meaningful purpose, leading to increased sales and brand loyalty. From diagnosing sales issues to deploying effective strategies, I ensure cohesive, growth-focused operations.

  • People I am looking for

    Seeking partnerships with businesses and founders committed to meaningful impact. Ideal clients are open-minded, ready to challenge norms, and eager to build transformative solutions in the AI-driven world. We focus on projects enhancing lives, not just profits.

  • Experience & Cases

    Achievements include leading a family fashion brand's digital growth, crafting brand strategies that boost loyalty, and multi-role leadership fostering team alignment and operational success. Clients: Graphic Motion, The Organic Republic, Skymedic, and more.

  • How to contact

No responses yet
0