Marketing Lead | Brand Builder | Startup Growth Driver As a one-woman marketing team at a fast-paced startup, I lead end-to-end efforts to drive brand awareness and user growth. With a scrappy, "get-it-done" mindset, I wear many hats—from content strategy and creation to cold outreach, blog writing, CEO comms, podcast pitching, event planning, and customer onboarding. I thrive in the "fight t...
-Developed and executed the overall branded content strategy, incorporating multiple channels, including video, photography, social media, email marketing, editorial, and a 250+ page annual magazine. -Led bespoke vehicle build projects and weekly client-based content initiatives for industry-leading clients, such as GMC, Toyota, BFGoodrich, Outside, Outdoorsy, and many more. -Spearheaded Inst...
ConnecticutAs a key member of the Overland Expo marketing team, I led our video strategy while overseeing content creation, social media, email marketing, and overall brand communication. My focus was on crafting purposeful storytelling that connected meaningfully with both our audience and clients. Through social media, video production, and digital marketing campaigns, I developed strategies that not ...