Years of experience: 23

MarketingITSales & BizDevšŸ¦ DesignConsultingContent Manager

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Michael's Career Path
Sr. Director: Digital MarketingDec. 2024 -
Present
Future Habitat Inc.Sr. Director: Digital Marketing
ā€¢ Led the design, build-out, integration, and management of martech stack, including CRM, marketing automation platforms, analytics tools, and data visualization suite. ā€¢ Created go-to-market strategies for multiple target B2B segments/audiences. ā€¢ Designed and implemented automated workflows for digital marketing, lead nurturing, and customer engagement. ā€¢ Developed scalable campaign process...
Director: Digital MarketingJan. 2009 -
Jan. 2024
Putnam InvestmentsDirector: Digital Marketing
Greater Boston Areaā€¢ Created and implemented digital go-to-market strategies for new products, including ETFs (B2C), Absolute Return suite (B2B), Global Sector funds (B2B). ā€¢ Led team that developed and executed lights-out, triggered, and ad hoc campaigns, aligned with revenue objectives and ROI analysis, leading to measurable increases in sales productivity. ā€¢ Designed and deployed integrated multi-channel mar...
Vice President: Digital MarketingJun. 2005 -
Dec. 2008
Fidelity InvestmentsVice President: Digital Marketing
Boston, Massachusetts, United Statesā€¢ Led online branding and communication strategies for a leading institutional retirement services provider, significantly enhancing digital presence and engagement, including launch of Total HRO business, serving over 2,500,000 employees. ā€¢ Directed comprehensive online advertising campaigns, including search engine marketing, rich media, and targeted e-communications, achieving notable incr...

Michael's Posts

  • About

    ā€¢ 15+ years in B2B/B2B2C marketing ā€¢ Strategy and execution expertise ā€¢ Proven track record in sales funnel optimization ā€¢ Skilled in MQL to SQL conversion ā€¢ Extensive industry knowledge

  • Cases & Experiences

    ā€¢ Enhanced analytics for 80+ funds, boosting purchase propensity by 240%-630% ā€¢ Real-time executive dashboards for 7 market segments ā€¢ Sales enablement tools slashed literature production time from 14 days to 48 hours

  • Work Order

    ā€¢ We help with Salesforce.com and HubSpot ā€¢ Demand generation and strategic data analysis ā€¢ Marketing operations and automation ā€¢ International marketing and search engine strategies ā€¢ Advanced analytics and generative AI tools

  • How to contact

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