Meg Way - Digital Marketing and Creative Strategy, | Intch

Years of experience: 21

MarketingC-level ExecutiveHR🐦 DesignConsultingBrand Marketing Manager

Trusted by top professionals

Curt Clark
Consumer Engagement Lead/Manager @Kimberly-Clark Corporation
Verified
Although I selected Meg as a colleague, I've known her for around 25 years and consider her not merely a colleague, but also a mentor and a friend. We've worked together a majority of my career in ad...

Trust Score

Exceptionally trusted; proven professional excellence.

90%

Meg's Career Path

Mar. 2024 -
Present

Currently Seeking New OpportunitiesVice President Integrated Marketing, Consumer Insights, Brand/Creative Strategy and Social Media

Dedicated integrated marketing leader with over 20 years experience in bringing brands to life via creative communications and digital marketing tactics, brand and consumer strategy and situational leadership. Seeking my next opportunity with a purpose driven organization exploring roles in the areas of Integrated Marketing, Consumer Insights, Creative and Content Strategy, and Digital Market...

Mar. 2020 -
Mar. 2023

AmwayVice President Digital Marketing, Customer Engagement and Acquisition

Grand Rapids, Michigan, United StatesLead global team delivering capabilities and expertise across Media, CRM, Digital Strategy, Social Media, Marketing Research, Brand Positioning, Community Strategy, Content Strategy, Tours and Experiences, Creative, Production, Customer Acquisition and Engagement and Entrepreneur Activation

Dec. 2019 -
Feb. 2020

Self EmployedSocial Media Marketing Consultant

Camarillo, California, United StatesConducted a comprehensive assessment for Velcro Companies of their social marketing activities across channels and countries, covering both consumer and B2B efforts. Evaluated content and audiences by channel. Delivered a strategic roadmap/plan to maximize Velcro's social and content strategy including social strategy, content creation strategy and measurement plan.

Meg's Posts

Meg Way
Digital Marketing and Creative Strategy
is willing to share expertise
Social Media Strategy & Consulting
How I can help you
Create a tailored playbook guiding your social media marketing efforts across all platforms. Conduct audits and reviews of current strategies, align with business objectives, and deliver a comprehensive guide that any team member can activate from.
People I am looking for
Seeking collaboration with consumer or B2B brands. Have developed the social playbooks for global renowned brands like Kimberly-Clark (Huggies, Kotex, Cottonelle, Kleenex), Amway (Nutrilite, Artistry) and Velcro
Experience & Cases
Achieved 12% follower growth and 130% reach increase across 260+ social spaces. Established a social listening practice in 60 markets, aiding 200+ team members. Previous clients: medium businesses needing social media enhancement.
How to contact

No responses yet

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Meg Way
Digital Marketing and Creative Strategy
is looking for a job
Creative Strategy in Branding
About myself
Proven expertise in creative brand strategy, digital transformation, and social media. Developed content strategies that led to the launch of 300+ SKUs globally, engaging top markets and consistently picked up by major countries.
Job Description
Seeking a role to impact brand storytelling and consumer experience, merging data and creativity. Passionate about leading teams in purpose-driven organizations to evolve brand voices and shape marketing strategy and culture.
How to contact

No responses yet

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