StarcomDirector, Web Analytics - Analytics + Technology
Chicago, Illinois, United StatesBuilt the foundation of multinational grocery brand ALDI's U.S. Website and App reporting, including standardizing of 15+ report templates (Adobe Analytics & Google Analytics 4), creation of automated alerts signaling major KPI changes and automating the distribution of reports to key stakeholders within the client business & Starcom. Provided ongoing in-depth analysis to explain "The Why" be...
Led team focused on maximizing digital revenue on the Illinois Lottery website and App; increasing eCommerce sales of lottery games from $170 million to $285 million in last fiscal year. Oversaw the management of the website and app content utilizing Content Management System Adobe Experience Manager to make content updates and provide optimal experience for visitors to the Illinois Lottery w...