Led design and integration of corporate brand strategy, voice and positioning. Led enterprise-wide content initiatives and multi-channel marketing campaigns to enhance brand visibility, awareness and engagement. Built consumer strategy in legacy B2B company. Connected initiatives with Corporate Affairs, developing co-created content, messaging strategies and enterprise narratives.
• Created a...
SynchronyVice President, Enterprise Content & Social Media
Phoenix, Arizona AreaFounded and scaled Center of Excellence (COE) for social media and content strategy, developing governance playbooks and best-practices framework for post-IPO Fortune 200 financial services company.
• Designed and implemented comprehensive governance processes for over 200 marketing employees, streamlining operations across complex, matrixed organization.
• Significantly enhanced brand visibi...