Years of experience: 20
CopywritingGrowth HackerMarketingMarketing DirectorC-level ExecutiveSales & BizDev
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Christine's Career Path
Jan. 2025 -Present
C2 Content MarketingChief Strategist Content Marketing
Rancho Cordova, California, United StatesFor B2B SaaS businesses looking to deepen their customer base, strengthen their brand, and drive revenue with a performance-driven content marketing strategy. As executive marketing leader with 20+ years of experience in brand and content marketing, I specialize in delivering compelling content strategies that elevate brands and drive growth. ACHIEVEMENTS
- Driven content marketing strategy f...
May. 2024 -Nov. 2024
Swing EducationDirector of Content Marketing
Lead the development and execution of content strategies to drive brand awareness, engagement, and lead generation for K-12 online marketplace that connects schools with substitute teachers. - Drove content creation and optimizations leading to 60.4% YOY increase in organic search
- Delivered consistent keyword-driven traffic growth, with up to 50% month-over-month increase in top 10 keywords...
Aug. 2023 -May. 2024
LINQVice President, Integrated Marketing
United StatesLed the GTM strategy and team (Campaigns, Content, Events, and Creative) to create integrated marketing campaigns for SaaS edtech company that provides administrative software for K-12 districts and schools. Demand generation campaigns exceeded pipeline goals (104%) following a volatile back-to-school season.