Sia was the creative leader on my team, highly skilled at all aspects of leading and running a shop that consistently overachieved.
Leveraging research and listening to stakeholders were the buildi...
Sia is a rare blend of UX and design expertise combined with a solid understanding of engineering. The well rounded skillsets allow her to create digital experiences that make the most of every elemen...
Trust Score
Exceptionally trusted; proven professional excellence.
100%
Sia's Career Path
Sep. 2016 - Jul. 2024
Pitney BowesExecutive Creative Director, Global Ecommerce
New York, NYLead the Creative and UX strategy for global ecommerce across over 200 countries. Usage of innovative and iterative design to boost sales for well-known global retailers like Target, Harrods, Macys, Bloomingdale’s, Nordstrom, J. Crew, and Saks Fifth Avenue. • Lead team of Designers, Copywriters, and UX Designers across all facets of ideation, concept exploration, design and production. • Buil...
New York, NYDrove Ansible’s global vision for Creative, spanning strategic vision, new business pitches, talent growth, and technology focus. Directly responsible for 20+ new creative wins during tenure, most notably agency of record (AOR) for Kia Motors. • Transformed Ansible from a mobile only agency to a credible digital agency by winning digital AOR assignments with Kia Motors, Johnson & Johnson (St...
New York, NYDefined and expanded the vision for the Creative practice at Interpublic Group’s (IPG) mobile dedicated specialist. Personally represented the Agency’s Creative capabilities, built internal processes, and ensured the highest quality of deliverables from idea to launch and iteration. Served as primary creative expert and advisor for prospects and clients to grow new revenue streams. • Grew An...