Years of experience: 19
CopywritingContent WriterMarketingProofreaderCopywriterEntertainment
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Alli's Career Path
Apr. 2020 -Present
VogueBeauty & Wellness Director
SingaporeDriving beauty and wellness content across VOGUE Singapore's print and digital footprint, I conceptualise, strategise and tell stories that celebrate the lived human experience while connecting the dots on beauty, sustainability, metaverse, and cultural trends. Our beauty and wellness features go beyond skincare and make-up, never shying away from important topics such as mental health, hormo...
Jan. 2013 -Dec. 2020
Mmerci EncoreFounder, Formulator and Creative Director
SingaporePassionate about aromatherapy and initiating others into the rituals of self-care, I founded a DTC handcrafted, artisanal aromatherapy label, overseeing end-to-end operations including procurement, formulation, content creation, PR, marketing, sales, and CRM. I learned a lot about myself during my entrepreneurial journey and my efforts led to 50% YoY revenue growth via cult marketing.
Here, I...
Aug. 2011 -Jul. 2018
HermèsPress & Communication Manager
SingaporeResponsible for strategic press relations for the house. I manage press operations at Hermès Singapore and am responsible for activating press initiatives with a local and regional impact. I love story-telling and crafting experiences for the media to encounter the house in fresh, poetic, and often unexpected ways. My mission has always been to share the warmth, whimsy, and savoir-faire of He...