Years of experience: 16
Marketing
Trust Score
Highly reliable; strong professional involvement.
Yasmin's Career Path
Jul. 2023 -Present
Panaton Inc.Marketing Director
San Francisco Bay AreaPanaton is a software engineering firm specializing in developing bespoke, innovative solutions that empower startups and healthcare companies alike, providing seamless technology solutions.
Nov. 2021 -Jun. 2023
1healthMarketing Director
San Francisco Bay AreaLead and execute end-to-end marketing initiatives, optimizing demand generation through events, conversions, social media, and webinars to drive revenue and pipeline growth. Develop go-to-market strategies and enhance brand visibility through award recognition and storytelling. Utilize various vehicles like press releases, podcast interviews, and blogs to promote the organization's brand. Sel...
Oct. 2016 -Dec. 2020
AXAHead of Marketing
Created and delivered a comprehensive go-to-market plan, and competitive positioning. Selected highlights: ➤ Created brand narrative and product messaging, sales collateral, customer use cases, competitive battlecards, and more.
➤ Established lead gen marketing program that leverages webinars, virtual roundtables and thought leadership - increasing leads and reengaged dormant SQL’s targeting ...