Chicago, Illinois, United StatesEstablished the PTO organization, a 501(c)(3) Not for Profit organization from inception (pre-name), to incorporation. Created the brand, and assets, and ran all meetings up until transitioning to permanent leadership within the school.
Chicago, Illinois, United States• Lead the development and execution of multi-channel marketing strategies for five regional locations with a $500k annual budget. • Improved digital marketing ROI by implementing advanced Google Analytics (GA4) tracking, optimizing ad spend, and increasing website traffic by 33% year-over-year. Negotiated high-impact advertising contracts including streaming and traditional TV, billboards, d...